Today, Gucci announced that Dakota Johnson will star in the fragrance campaign for Gucci Bloom–the first fragrance by creative director Alessandro Michele.
This is the 50 Shades star’s first time being the face of a perfume. Joining her are artist Petra Collins and model Hari Nef. All three will be shot by Glen Luchford (who also shot Gucci’s buzzy pre-fall campaign).
Dakota Johnson attends the ‘Rei Kawakubo/Comme des Garcons: Art Of The In-Between’ Costume Institute Gala at Metropolitan Museum of Art on May 1, 2017 in New York City.
Dakota Johnson is seen out and about in New York City on April 29, 2017.
Dakota Johnson is seen out in New York City on April 28, 2017.
Dakota Johnson is seen arriving at LAX Airport in Los Angeles, California on April 27, 2017.
Dakota Johnson is seen arriving at Barneys New York in Beverly Hills on April 25, 2017.
Dakota Johnson is seen arriving at The Ralph Lauren Store on Rodeo Drive in Los Angeles on April 25, 2017.
Dakota Johnson is seen in Los Angeles with Blake on April 22, 2017.
Dakota Johnson is seen leaving Peppermint night club in West Hollywood on April 22, 2017.
Dakota Johnson is seen heading to the gym for a midday workout in Los Angeles on April 23, 2017.
