Dakota Johnson Just Landed a Major Fragrance Campaign

Today, Gucci announced that Dakota Johnson will star in the fragrance campaign for Gucci Bloom–the first fragrance by creative director Alessandro Michele.

This is the 50 Shades star’s first time being the face of a perfume. Joining her are artist Petra Collins and model Hari Nef. All three will be shot by Glen Luchford (who also shot Gucci’s buzzy pre-fall campaign).

Stay tuned for the full campaign coming in August. Meanwhile, the fragrance will be available starting on May 3 at Saks.com and Gucci.com.

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